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All about "Gams" (*)
In the beginning there was the Gams! Really, the
Gams is timeless and therefore exists much longer than
poorly filled beer glasses. Anyway, this story started
with the Gams!
The story happens in Bavaria (South Germany). Here,
we find mountains which are such high that even very
long-necked swans go green with envy and search
their charity as king mascots.
Ok, mountains are high, that's easy to figure out.
But those phlegmatic relicts of tectonic movements feature
even more:
They also can be beastly cliffy and inaccessibly.
Yes, and now we can see the point: We are on the point of
falling down!
Not so the Gams. Good old Darwin gave her really ingenious
hoofs - narrow, soft foot area with hard and fast edges -
ideal for climbing mountains.
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This very fact would only be of little value for
such a sensational story. But our Gams is a special one
(of course!). Our Gams is typically bavarian: incredibely
cool and absolutely en vogue . Thus, the standard fur jerkin
and naked hoofs were not very satisfying and the Gams
every evening worked on a reproduction of these very
special hoofs as a chich pair of shoes. And after all:
The Gams made it!
People with sharp tongues said that the Gams only had
built those shoes to avoid beer dripping on his hoofs
whenever the Gams returned from the pub in the valley ...
but we don't believe this.
Of course, there were some shrewd men that followed the
Gams and also manufactured such shoes, which became famous as
"Haferlschuhe" (traditional brogues). One
of those shrewd men is Achim Wünsch (also known as
the man behind
www.halfs.de).
As a successful producer of "Haferlschuhe"
(traditional brogues) he knows the Gams for quite a
long time.
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And there's another person who is familiar with the Gams:
Maximilian Lückenhaus, a very artistic illustrator and designer
who grew up at the foot of the Bavarian
mountains. Obviously, he always was concerned with
feet and mountain animals, such as the Gams.
On a sunny afternoon in Munich-Schwabing, those two guys
decided to put all those things together: Gams, Bavaria,
Fashion, Coolness.
The Gams was really thrilled - maybe just because of the hope
to impress Lovely (, this well
beloved girl of which the Gams dreams every night, but
that's another story).
And meanwhile, it became reality: the Gams, in Bavaria,
on t-shirts, chic and cool.
And don't forget: Whoever can, can also buy those
wonderful t-shirts: Get the Gams!
(*) Note: "Gams" also is the
bavarian word for chamois - this nice animal which
lives in the mountains, preferably in the Alps.
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